Marketing in 2026: Output is Infinite. Trust Isn’t.
Everyone has the tools. Everyone has the templates. Everyone has a perfectly acceptable first draft in 30 seconds. So marketing in 2026 splits into two lanes: infinite content that's fast, optimized, and forgettable, or fewer moves that actually earn trust. This is the shift from the attention era to the proof era, and it changes everything about how brands need to show up.
The Genius Behind OpenAI’s New Ads and What You Can Learn From Them
OpenAI’s first ChatGPT ad doesn’t look like an AI ad at all—and that’s what makes it brilliant. No buzzwords, no product demo, just everyday moments quietly powered by ChatGPT. Here’s why this campaign works on a psychological level—and how your brand can steal its best ideas.
What Security Brands got Wrong (and Right) at ISC West 2025
After hours of walking ISC West, I came to one conclusion: the security industry is full of brilliant tech and forgettable messaging. Most booths played it safe. A few stood out by doing the opposite. In this breakdown, I share seven real examples of what brands got right, what fell flat, and how to make your marketing stick (without needing to give away Theraguns).
A Mascot? In This Industry? It May Just Work.
Mascots aren't just for cereal boxes or insurance companies anymore. Here's why B2B brands should consider one.
The Security Industry Is Missing Something And It’s Not More Features
There’s no shortage of smart technology in the security world, but the messaging? It’s often cold, copy-pasted, and completely forgettable. If we want customers to care, we’ve got to stop speaking only to specs and start speaking like humans. This isn’t about fluff. It’s about relevance, connection, and building trust before the demo even starts.