The Internet Is Full: What Marketing Looks Like in 2026
Marketing isn’t broken. It’s just… crowded.
Everyone has access to the same tools, the same prompts, the same playbooks. And it shows. In 2026, the brands that stand out won’t be producing more—they’ll be clearer, more human, and easier to choose.
Here are the patterns I can’t stop noticing.
The Genius Behind OpenAI’s New Ads and What You Can Learn From Them
OpenAI’s first ChatGPT ad doesn’t look like an AI ad at all—and that’s what makes it brilliant. No buzzwords, no product demo, just everyday moments quietly powered by ChatGPT. Here’s why this campaign works on a psychological level—and how your brand can steal its best ideas.
What Security Brands got Wrong (and Right) at ISC West 2025
After hours of walking ISC West, I came to one conclusion: the security industry is full of brilliant tech—and forgettable messaging. Most booths played it safe. A few stood out by doing the opposite. In this breakdown, I share seven real examples of what brands got right, what fell flat, and how to make your marketing stick (without needing to give away Theraguns).
The Security Industry Is Missing Something And It’s Not More Features
There’s no shortage of smart technology in the security world, but the messaging? It’s often cold, copy-pasted, and completely forgettable. If we want customers to care, we’ve got to stop speaking only to specs and start speaking like humans. This isn’t about fluff. It’s about relevance, connection, and building trust before the demo even starts.