The Boring Lab
We worked with longtime client, The Boring Lab, an innovative B2B security startup, to craft a brand strategy that would set them apart in the industry, position them as a community pillar, and foster organic brand awareness and loyalty as the company rapidly grew.
What we do
Brand identity
Content strategy
Web design
Social media
“Working with you has been an amazingly valuable experience.
You have helped create a cohesive brand, helped us find our voice and helped launch a great newsletter that people love to read.
The heart of why you are successful is your super positive outlook, sense of humor and those questions...oh so many pointed questions that force you to reevaluate what you're thinking.
Thank you for all you have done for us!”
Ronen Isaac
Co-Founder and CEO of The Boring Lab
We built The Boring Lab a visual identity that leans all the way into its name: bold, playful, and completely unexpected for the security industry.
Think retro-inspired aesthetics, punchy color palettes, and design elements that make competitors' cookie-cutter branding look, well… boring.
The result?
A brand that's instantly recognizable, impossible to confuse with anyone else, and proof that even B2B security can have a personality.
Brand Design
Theme song inspiration: Quad City DJ’s “Space Jam”
Boring
Anything but
We designed a user-friendly website that blended modern simplicity with playful retro aesthetics to break away from the industry's stock-photo, tech-graphic status quo.
Website Design
Making The Technical, Digestible
The clean, easy-to-navigate design is paired with straightforward, plain language that demystifies a technical product, ditching the jargon to make it feel more human, approachable, and refreshingly different.
