Marketing in 2026: Output is Infinite. Trust Isn’t.

Everyone has the tools. Everyone has the templates. Everyone has a perfectly acceptable first draft in 30 seconds. So marketing in 2026 splits into two lanes: infinite content that's fast, optimized, and forgettable, or fewer moves that actually earn trust. This is the shift from the attention era to the proof era, and it changes everything about how brands need to show up.