The Camera Hat Campaign · The Boring LabWe made tiny clay hats for security cameras.
Then we mailed them to strangers on the internet.
Client
The Boring Lab
Industry
B2B Security Software
Year
2025
In an industry where everyone competes on "the power of truth" and "mission-critical infrastructure," we invited people into our inside joke.
Putting hats on security cameras may seem random.
It’s not.
Sysadmins and integrators are pitched fear all day. Their guard is up before you open your mouth. So we skipped the pitch and led with a joke.
It’s peak dad humor.
